Farmside has been providing telecommunications services to rural New Zealand for over 20 years. 95% of our customer base are rural, whether they be farm owners, rural retirees, sharemilkers, life-stylers, or farm workers. These customer “personas” all have different connectivity needs and we have adapted our products and services over the past year to meet these differing requirements.
Here at Farmside we recognise the rural life is the good life, our customers choose to live rurally because they love the land, love the life. Most work seven days a week, out in the elements and at times, not much of a financial reward. But they wouldn’t have it any other way. We provide connectivity solutions that help make that good life, great. Whether it be on-farm solutions or for individuals and family, Farmside has a range of options to suit all.
We’ve realised there is a gap in market for a provider who can educate and provide our customers the huge benefits that can be achieved by utilising technology in their businesses and lives. We’re moving from being a rural telco to progressive connectivity provider that’s in business to make the good life great for our customers. In the last year we doubled our data caps and dropped our prices substantially, for both normal plan data and boosters. We’ve introduced a multi-plan option where additional broadband connections have a $20 monthly discount applied. We have competitive mobile plans that also include monthly discounts when paired with a broadband connection. A rural 5G product is coming to market that will mitigate the 4G congestion we see in some areas. Farmside is a well-established brand in rural and provincial New Zealand.